师资情况LIST OF TEACHERS

市场营销系

王雪雯

市场营销系 讲师

电子邮箱:xuewenwang@tju.edu.cn

研究方向:消费者动态决策,消费者搜索,结构化模型,贝叶斯估计,机器学校

个人简介

【教育与工作经历】

时间 单位 学位/职务
2011.9-2015.7 南开大学数学院统计系 学士
2015.9-2017.6 香港科技大学理学院数学系 硕士
2018.6-2024.8 香港科技大学市场商学院营销系 博士
2024.9-今 天津大学管理与经济学部 讲师
研究成果

【会议论文】

[1] “Learning about the Relevance of Product Attributes through Search: An Integrated Model of Consumer Search Query, Click and Purchase Decision in Online Platforms”, INFORMS Marketing Science Conferences, 2023, June 8-10, Miami

[2] “Learning about the Relevance of Product Attributes through Search: An Integrated Model of Consumer Search Query, Click and Purchase Decision in Online Platforms”, PhD Student Conference, School of Business and Management, HKUST, 2023, May 10, HK

[3] “Modeling Consumer Sequential Search with Refinement under Non-Compensatory Preference Rules”, Conference on Artificial Intelligence, Machine Learning, and Business Analytics, 2022, Dec 16-17, Harvard Business School, Boston

[4] “Modeling Consumer Sequential Search with Refinement under Non-Compensatory Preference Rules”, INFORMS Marketing Science Conferences, 2022, June 16-18, Online

【所获奖项】

[1] Fellow, AMA Sheth Foundation Doctoral Consortium, 2023

[2] Fellow, ISMS Marketing Science Doctoral Consortium, 2023

研究项目
学术与社会服务