市场营销系

【个人简介】

2010年获得南京大学电子商务专业学士学位，2016年获得新加坡国立大学信息系统专业博士学位。主要研究领域为电子商务，人机交互，网络消费者行为等。学术论文发表于Management Science， Journal of the Association for Information Systems，Psychology & Marketing，Electronic Commerce Research，Journal of Retailing and Consumer Services，The Service Industries Journal等学术期刊以及International Conference on Information Systems (ICIS)等学术会议。

【教育与工作经历】

【期刊论文】

【期刊论文】

[1] Xue Yang*, Cheng Luo*, Mengyue Yan, “Break the Flow: The Impact of Interruptions on Users’ Decision Efficiency in Mobile Shopping,” Electronic Commerce Research, 2024

[2] Cheng Luo, Zhenhui (Jack) Jiang, Xiuping Li, Cheng Yi, Catherine Tucker, “Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising,” Management Science, 2023

[3] Yang (Alison) Liu#, Yi Shen#, Cheng Luo#*, Hock Chuan Chan#, “Reach Out and Touch: Eliciting the Sense of Touch Through Gesture-Based Interaction,” Journal of the Association for Information Systems, 2021, 22(6): 1686-1714

[4] Chundong Zheng, Ning Liu, Cheng Luo*, Lin Wang, “Effects of the Severity of Collective Threats on People's Donation Intention,” Psychology & Marketing, 2021, 38(9): 1426-1439

[5] Min Zhang, Yuzhuo Li, Rongjie Gu, Cheng Luo*, “What Type of Purchase do You Prefer to Share on Social Networking Sites: Experiential or Material?” Journal of Retailing and Consumer Services, 2021, 58, doi:10.1016/j.jretconser.2020.102342

[6] Min Zhang, Fang Qin, G. Alan Wang, Cheng Luo, “The Impact of Live Video Streaming on Online Purchase Intention,” The Service Industries Journal, 2020, 40(9-10), 656-681.

【会议论文】

[1] Ya Zhou, Meng Hu, Cheng Luo, “Decomposing User Resistance to Algorithms on Social Media,” 46th International Conference on Information Systems (ICIS 2025), Nashville, Tennessee, USA

[2] Cheng Luo, Yi Shen, Yang Liu, “Look and Feel: The Importance of Sensory Feedback in Virtual Product Experience,” 40th International Conference on Information Systems (ICIS 2019), Munich, Germany.

[3] Cheng Luo, Ya Zhou, “Too Unfair to Redeem? The Role of Fairness and Pleasure in Social Coupon Redemption,” 39th International Conference on Information Systems (ICIS 2018), San Francisco, USA.

[4] Cheng Luo, Zhenhui Jiang, Cheng Yi, “The Power of Autonomy: Effect of Undesired Choice on User Behavior and Attitude,” 33rd International Conference on Information Systems (ICIS 2012), Orlando, USA.

【所获奖项】

[1] 天津高校青年教师教学竞赛天津大学选拔赛二等奖

[2] 天津大学2024年教工示范岗

[3] 天津大学第四届教师教学创新大赛二等奖

[4] 天津大学第九届师德表彰“教书育人”先进工作者

[5] 天津大学本科生毕业设计(论文)优秀指导教师(2020届、2023届)

[6] 天津大学“优秀师友导师”(2023年、2024年)

[7] 天津大学管理与经济学部“优秀共产党员”

[8] 天津大学管理与经济学部第二届青年教师教学基本功竞赛一等奖

【承担科研项目】

[1] “让我们一起线上购物吧!探究影响消费者协同购物效果的因素及其作用机理”，国家自然科学基金委员会，面上项目，在研，主持

[2] “基于眼动分析的在线视频广告有效性研究：用户控制力对用户感知和行为的影响”，国家自然科学基金委员会，青年项目，结题，主持

[3] “网络消费者行为对在线视频广告有效性影响机制研究”，天津市科学技术局，青年项目，结题，主持

[4] “VR火灾求生体验的生理心理测试分析研究”，公安部天津消防研究所，结题，主持