Department of Marketing Assistant Professor
电子邮箱：pengw88@live.com
研究方向：Innovation; Marketing Models; Entertainment Marketing; Platform Economy
| Time | Institution | Degree/Position |
| Sep. 2007~Jul. 2011 | School of Business, Nankai University | B.A |
| Sep. 2011~Jul. 2013 | School of Business, Nankai University | M.S |
| Aug. 2013~May. 2019 | Eller Collge of Management, University of Arizona | Ph.D |
| Sep. 2019~Present | College of Mangement & Economics, Tianjin University | Assistant Professor |
[1] Peng Wang, Bikram Ghosh, and Yong Liu, “Marketing Strategies in Reward-based Crowdfunding: The Role of Demand Uncertainties,” forthcoming at International Journal of Research in Marketing.
[2] Xi Zhang, Zhe Wang, Keran Duan, Lei Wang, and Peng Wang, “What is the Spillover Effect of Punishments on App Store? A Mechanism Research from Apple App Store,” forthcoming at IEEE Transactions on Engineering Management.
