Faculty Research

Department of Marketing

Wang Peng

Department of Marketing Assistant Professor

电子邮箱:pengw88@live.com

研究方向:Innovation; Marketing Models; Entertainment Marketing; Platform Economy

Biography

【Education and Career】

Time Institution Degree/Position
Sep. 2007~Jul. 2011 School of Business, Nankai University B.A
Sep. 2011~Jul. 2013 School of Business, Nankai University M.S
Aug. 2013~May. 2019 Eller Collge of Management, University of Arizona Ph.D
Sep. 2019~Present College of Mangement & Economics, Tianjin University Assistant Professor
Publications

【Journal Paper】

[1] Peng Wang, Bikram Ghosh, and Yong Liu, “Marketing Strategies in Reward-based Crowdfunding: The Role of Demand Uncertainties,” forthcoming at International Journal of Research in Marketing.

[2] Xi Zhang, Zhe Wang, Keran Duan, Lei Wang, and Peng Wang, “What is the Spillover Effect of Punishments on App Store? A Mechanism Research from Apple App Store,” forthcoming at IEEE Transactions on Engineering Management.

Projects
Academic & social Service