Faculty Research

Y

YIN Hongchun

Institute of Public Administrative Associate Professor

电子邮箱:yhc@tju.edu.cn

研究方向:Entrepreneurship Education Management; Brand Management ;Social Management.

Biography

【Education and Career】

Time Institution Degree/Position
2003-2006 Tianjin University Management Science and Engineering Ph.D
2000-2003 Tianjin University Vocational Education Master
Jul. 2010-Now College of Management and Economics,         Tianjin University Associate Professor
Jul. 2006- Jul. 2010 School of management, Tianjin University Lecturer
Publications

【Journal Papers】

[1] Hao Jun-feng, Wang Bo, Yin Hong-chun, Research on Gender Differences and Brand Image Cultivation Based on RBF Neural Network——A Case Study on Chinese Cosmetics Market, Journal of Southwest Jiao-tong University. 2011,12(3):59-63

[2] Hao Jun-feng, Wang Bo, Yin Hong-chun,Gender Differences of Brand Image on Purchase Intention——Based on Private Use Cosmetics Market, Journal of Xi Dian University. 2010,20(4):51-55

[3] He Lan-ping, Yin Hong-chun, Yang Yong, Rural Elite and Construction of Rural Culture, Journal of Tianjin University. 2009,11(6):542-545

[4] Xu Heng-zhou, Jiang Fu-yang, Yin Hong-chun, Evaluation of Urban Land Intensive Use and Regional Difference——A Case Study in Jiangsu Province, Journal of Huazhong Agricultural University. 2009,(1):29-32

[5] Yin Hong-chun, Zhang Yong-quan, On the Possibility of Resource Saving and Friendly Environment of Dual Structure in China, Modern Finance and Economics-Journal of Tianjin University of Finance and Economics. 2009,29(6):8-11

[6] Yin Hong-chun, Jiang Fu-yang, Xu Heng-zhou, On the Structure and Transferable Rights of Stock Ownership in Joint-stock Cooperation Institution of Farmland, Journal of Beijing Institute of Technology. 2009,11(3):35-39

[7] Yin Hong-chun, Liu Xing, Fu Yu, Zhao Shi-yi, An Improved SWEEP Routing Strategy, Industrial Engineering Journal. 2007,10(5):141-144

[8] Yin Hong-chun, Huang Yi-ping, An Designs of Incentive System of Engineering Supervision of Multitask Principal, Modern Finance and Economics--Journal of Tianjin University of Finance and Economics. 2006,26(9):43-46

[9] Yin Hong-chun, Cao Yu-gui, Game Analysis on Institutional Shareholder Activism and Suggestion, Journal of Beijing Institute of Technology. 2006,8(3):58-61

[10] Liu Chun-sheng, Yin Hong-chun, Suggestions on the Students' Quality Guarantee at the Face of the Higher Vocational Colleges Enrollment Expansion, 2002

【Awards】

[1] In May 2011, won the outstanding communist party member of Tianjin University and the 17th "top ten outstanding youth" (staff) title

[2] In March 2011, won the "51" labor medal of Tianjin, granted by Tianjin federation of trade unions

[3] In November 2010, the 10th competition of university teachers' teaching basic skills in Tianjin, the first prize (first in the cultural and economic group )

[4] In November 2010, won the title of "outstanding teachers" in the 7th "challenge cup" student business plan competition of Tianjin University

[5] In September 2010, won the title of the teaching advanced worker of Tianjin University

[6] In July 2010, the national finals of the first college students' creative business competition and publicity of intellectual property rights education activities in China, the "excellent guidance teacher award"

[7] In June 2010, won the eighth lecture contest of young teachers of Tianjin University

[8] In May 2009, won the awards for science from land and resources and the housing authority of Tianjin, the third prize

[9] In December 2006, the 10th outstanding achievements of social science in Tianjin, the first prize

Projects

【Research Projects】

[1] The problems research of the construction of social scientific management indicator system of Tianjin, belonging to major projects of education commission social science of Tianjin, 2012.1-2013.12

[2] The strategy research of employer brand competitiveness in small and medium-sized S&T enterprise of Tianjin, belonging to 2011 annual philosophy social science planning topics of Tianjin, 2012.1-2012.12

[3] The tracking effect and improvement strategy research of drug zero rate in health service agencies of community in Tianjin, project belonging to Tianjin social science fund, 2011.4-2012.3

[4] The co-evolutionary mechanism research of brand population based on the theory of ecological organization, belonging to 2008 specialized research fund for the doctoral program of new teachers fund project of higher schools of the ministry of education, 2009.1-2011.12

[5] The situation analysis of R&D resource allocation in Tianjin biological medicine industry, belonging to science and technology statistics and development research center of Tianjin, 2011.4-2011.11

[6] The strategy research of the implementation of brand in Tianjin industry, the letter committee of Tianjin, 2010.6-2010.12

[7] The research of community and rural cultural construction, belonging to the National Social Science Foundation of China projects, 2008.6-2010.7

[8] The supervision standardization research of transfer contract on Tianjin state-owned construction land, city branch of Tianjin land and resources and the housing authority, 2009.4-2009.8

[9] The supervision system research of the central urban land contract in Tianjin, Tianjin land and resources and the housing authority, 2008-2009

[10] The regional coordinated interaction mechanism research of Bohai sea region, economic area of the national development and reform commission, 2007.9-2008.2

[11] The construction feasibility study of science park in lin-gang industrial zone of Tianjin, the management committee of Tianjin lin-gang industrial zone, 2007.12-2008.6

[12] The problem study of building association home under the new situation (vertical), science and technology association of Tianjin, 2006.11-2007.6

[13] Energy problem study of our country (vertical), first economic census office of the state council, 2006.1-2007.1

[14] The strategic planning study of cultivating the independent brand in Tianjin (vertical), Tianjin obtain, 2005.8-2006.8

[15] The planning study of the evaluation system and implementation management of the intensive use of Tianjin land(vertical), land planning bureau of Tianjin, 2004.6-2006.6

【Enterprise Cooperation Project】

[1] The strategy planning research of Tianjin metallurgical (control) group, Tianjin metallurgical (control) group, 2006.1-2006.6

[2] The marketing risk research of Tianjin steel tube Co.Ltd, Tianjin steel tube Co. Ltd, 2004.6-2005.12

[3] The strategic planning research of Tianjin steel tube Co.Ltd, Tianjin steel tube Co. Ltd, 2005.3-2005.9

Academic & social Service