Department of Business Administration Associate Professor
电子邮箱：xiangyangma@tju.edu.cn
研究方向：Enerprise Strategy and Marketing Management: Corporate culture and Strategic Social Responsibility; Brand and Consumer Behavior; Entrepreneurship Management; Corporate Governance and Performance; Asset Evaluation. Regional Economic Management: Regional Governance and Regional Marketing; Cluster Management of Emerging Strategic Industries, Cultural and Creative Industries Management.
| Time | University Specialty | Degree/Position |
| 2000-2003 | Tianjin University Financial Engineering | Ph.D |
| 1993-1996 | Tianjin University Technical Economy & Systematic Engineering | Master |
| Oct. 2009-Now | Department of Business Administration, College of Management and Economic, Tianjin University | Head of Department |
| 1996-Now | School of Management, Tianjin University | June1997, Lecturer; June 2003, Associate Professor, Master’s tutor |
| Jul.1989-Jul. 1993 | Tianjin Tianfu Group | Assistant engineer |
[1] Zhao Liming, Ma Xiangyang (2005), Newly Edited Marketing, Tianjin University Publishing Co.
[2] Zhao Liming, Ma Xiangyang(2002), Modern Enterprise Management, Tianjin University Publishing Co.
[3] Wan Shulin, Ma Xiangyang(2001), Research on The Loss and Governance of State-owned Enterprise Assets (2001), (National Social Science Funded), He Nan People’s Publishing Co.
[1] Ma Xiangyang, Yin Xinyue, Chen Weidong, 2011,Research on Evaluation of High-tech Industrial Competiveness Based on Five-Coordination Mechanism，Science & Technology and Economy, October
[2] Ma Xiangyang, Wang Shuyu, Chenqi,Zheng Chundong,2011, Research on Innovation and Comprehensive Evaluation of Regional Governance Mode Based on Stakeholder Theory, Scientific Progress and Countermeasures, July.
[3] Ma Xiangyang,Wang Yongtao, Zheng Chundong,2010,Research on Entrepreneurial Models of University Spin-off Companies in China, Forum on Science and Technology in China, December.
[4] Ma Xiang yang, Chen Qi, Zheng Chun dong,2010,Building Brand Equity Through Corporate Societal Marketing, Journal of Tianjin University, March.
[5] Ma Xiangyang, Zheng Qi, Zheng Chundong, 2010, Regional Brand Positioning and Its Integrated Marketing Communications—Taking Tianjin Binhai New Area as an Example.February.
[6] Ma Xiangyang, Zheng Qi,2010,Utilizing Particle Swarm Optimization to Solve the Stock Problem of Stackelberg, Chinese Journal of Management Science, November.
[7] Chen Qi, Ma Xiangyang, 2009, Production Strategy of Non-ideal State of Production Process. Journal of Central South University (Science and Technology), September.
[8] Chen Qi , Ma Xiangyang, He Min, 2009,Prediction of the Demand for Spare Parts Based on Grey System Theory, Management Technology, June.
[9] Ma Xiangyang, Zhang Lin,Zheng Chundong,2008,Research on Regional Brand Construction of Binhai New Area Based on stakeholder Synergy, Port Economy, November.
[10] Ma Xiangyang, Fu Hongjuan,2007,Regional Brand Construction Based on Stakeholder —Taking Binhai New Area as an Example, The proceeding of industrial engineering annual Symposium of The China Mechanical Engineering Academic，Tianjin University Publishing，December.
[11] Zhang Lin, Ma Xiangyang, 2004, Study on Communication Function of Enterprise Performance Measurement, Journal of Tianjin University, February.
[12] Zhang Lin, Ma Xiangyang, 2003, Positive Research on The Market Response and Performance of Corporate Reconstructuring, Journal of Tianjin University, April.
[13] Ma Xiangyang, Zhao Guijiao, 2003, Traditional Theory of Corporate Governance and Its Current Development, Journal of Tianjin University, January.
[14] Ma Xiangyang, Jiang Xianglin, Wang Shulin, 2001, Establishing Motive Mechanism on Basis of Relationship between Intangible Asset and Human Resources Capital, Journal of Tianjin University, February.
[15] Ma Xiangyang,Jiang Xianglin, Wang Shulin ,2000, Research on Management of State-owned Intangible Assets Evaluation , Journal of Tianjin University, March.
[16] Ma, Xiangyang, 2000, Research on The Internal Marketing, Chinese Market, May.
[17] Ma Xiangyang, Zhangjun, 2000, The Trends of New Concept on Service Marketing, International Market, August.
[1] Ma Xiangyang, Joani Duval,Cao Rui(2010).New developments of CRM in theory: The integration between CRM and other business and technology orientations. International Technology and Innovation Conference 2009, ITIC 2009(EI 20103513191765).
[2] Ma Xiangyang, Joani Duval, Cao Rui(2010). Circular-economy-oriented EPR: The status quo & countermeasures in China. International Technology and Innovation Conference 2009, ITIC 2009(EI 20103513191764).
[1] 2012，Have the honor to get ‘The Best Ten Advisors’ in Tianjin University
[2] 2010, 2011,2012, Outstanding instructor of Business Plan Competition of Tianjin Univertsity.
[3] 2010, Ma Xiangyang,Cao Rui,Wang Yongtao, Research on cohesion between Entrepreneurial Models of high technology University Spin-off Companies and higher education , the second prize of The Second Excellent Research Achievements of Tianjin Education Committee.
[4] 2010, Hao Qingmin,Ma Xiangyang,Tang Jiansheng, Trade and Commerce Layout and Leasing promotion strategies of Binhai New area CBD, the third prize of The sixth Excellent Research Achievements of Tianjin Education System.
[5] 2009, 2010, excellent instructor of China International Business Management Challenge.
[6] 2009, Ma Xiangyang ,Wang Shuyu, Analysis of Regional Governance Mode in Tianjin Binhai New Area, outstanding prize of Bohai Economic Rim Public Administration Forum.
[7] 2008, Ma Xiangyang ,Zhang Lin, the award for Excellent Papers of the Fourth Tianjin Social Science Academic Conference ,Research on Regional Brand Construction of Binhai New Area Based on Stakeholder Synergy.
[8] 2002, Research on The Loss and Governance of State-owned Enterprise Assets (2001, National Social Science Funded), He Nan People’s Publishing Co., second prize of He Nan Province Science and Technology Progress.
[1] Research on the Mechanical Effect of Cultural Identity and Regional Brand Equity on the Consumer’s Purchase Behavior and the Evaluation of Regional Brand Equity, Project of National Natural Science Foundation of China.
[2] Research on the Mechanical Effect of Regional Image on the Consumer’s Purchase Behavior Under the Condition of Umbrella of Regional Brand, Project of Humanities and Social Science, Foundation of Ministry of Education in China
[3] Case and Policy Study on the Entrepreneurship for the Scientific and Technological Companies Basing on the Theory of University Spin-off Company, Project of Tianjin Scientific and Technological Planning.
[4] Research on Regional Governance Mode of Binhai New Area, Project of Tianjin Social Planning.
[5] Research on Regional Brand Construction of Binhai New Area, Project of Tianjin Social Planning.
[6] Research on Cultural Brand Construction of Binhai New Area, Project of Tianjin Art Planning,
[7] Research on Cohesion Between Entrepreneurial Models of High Technology University Spin-off Companies and Higher Education, Investigation Project of Tianjin Education Committee.
[8] Comparison Research of Corporate Governance Mechanism and Performance between China and Australia Listed Companies, Projects of China Scholarship Council of Education Ministry.
[9] Research on Processing Trade of E-Communication Product in Tianjin Binhai New Developed Area (Pivot Project of Ministry of Commerce in China, Main Participant) .
[10] Research on the Loss and Governance of the State-owned Assets (National Planning Fund of Social Science, Main Participant).
[11] Research on Brand Theory and Empirical Research of Innovation-oriented City, Independent Innovation Fund Projects of Tianjin University.
[12] Research on the Building Characteristic Specialty in Business Administration, Project of China Ministry of Education Synthetical Reform.
[13] Research on Reform and Perfect of Business Administration Practice Teaching Basing on the Sanwich Course Personnel training Plan, Project of Tianjin University Synthetical Education Reform.
[14] Research on Reform and Perfect of Business Administration Practice Teaching, Project of Tianjin University Education Reform.
[15] Research on Corrective Actions on the Experimental Teaching for University Marketing Course, Project of Tianjin University Education Reform.
[16] Research on the Experience Teaching Model and Case Development Basing on the real projects-Taking the MBA Course of Marketing Management as an Example, Project of Tianjin University Innovative Personnel Training Scheme for Postgraduate Students.
[17] Research on Multimedia Reaching Design of Marketing Course, Project of Tianjin University Education Reform.
[18] Research on Design of Entrepreneurial Marketing Course, Project of Tianjin University Education Reform.
[1] Research on Warning Mechanism and Management of Enterprise Brand.
[2] Research on Cultivation and the Implementation of Enterprise brand.
[3] Investigation on Customer Satisfaction and Loyalty Based on Customer Relationship Management.
[4] Research on Corporate Culture Assessment and Corporate Image Design.
[5] Research on Corporate Strategic Social Responsibility and Improvement of Brand Asset.
[6] Research on Construction of Modern Corporate Management System.
[7] Research on Corporate Process Reengineering and Performance Management.
[8] Research on Corporate Salary System Improvement.
[9] Research on Maintenance and Increase the Value of Corporate Intangible Assets.
[1] Standing Member in Tianjin Association of Enterprise Management
[2] March 2004-March 2005, Visiting Scholar of School of Management, Latrobe University, Australia
