Department of Marketing, Associate Professor
电子邮箱：cheng.luo@tju.edu.cn
研究方向：Human-computer interaction, Digital marketing, Consumer behavior
| Time | Institution | Degree/Position |
| 2006-2010 | Business School, Nanjing University | B.M |
| 2010-2016 | School of Computing, National University of Singapore | Ph.D |
| 2016-2021 | College of Management and Economics, Tianjin University | Assistant Professor |
| 2022-present | College of Management and Economics, Tianjin University | Associate Professor |
[1] Xue Yang*, Cheng Luo*, Mengyue Yan, “Break the Flow: The Impact of Interruptions on Users’ Decision Efficiency in Mobile Shopping,” Electronic Commerce Research, 2024
[2] Cheng Luo, Zhenhui (Jack) Jiang, Xiuping Li, Cheng Yi, Catherine Tucker, “Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising,” Management Science, 2023
[3] Yang (Alison) Liu#, Yi Shen#, Cheng Luo#*, Hock Chuan Chan#, “Reach Out and Touch: Eliciting the Sense of Touch Through Gesture-Based Interaction,” Journal of the Association for Information Systems, 2021, 22(6): 1686-1714
[4] Chundong Zheng, Ning Liu, Cheng Luo*, Lin Wang, “Effects of the Severity of Collective Threats on People's Donation Intention,” Psychology & Marketing, 2021, 38(9): 1426-1439
[5] Min Zhang, Yuzhuo Li, Rongjie Gu, Cheng Luo*, “What Type of Purchase do You Prefer to Share on Social Networking Sites: Experiential or Material?” Journal of Retailing and Consumer Services, 2021, 58, doi:10.1016/j.jretconser.2020.102342
[6] Min Zhang, Fang Qin, G. Alan Wang, Cheng Luo, “The Impact of Live Video Streaming on Online Purchase Intention,” The Service Industries Journal, 2020, 40(9-10), 656-681.
[1] Cheng Luo, Yi Shen, Yang Liu, “Look and Feel: The Importance of Sensory Feedback in Virtual Product Experience,” 40th International Conference on Information Systems (ICIS 2019), Munich, Germany.
[2] Cheng Luo, Ya Zhou, “Too Unfair to Redeem? The Role of Fairness and Pleasure in Social Coupon Redemption,” 39th International Conference on Information Systems (ICIS 2018), San Francisco, USA.
[3] Cheng Luo, Zhenhui Jiang, Cheng Yi, “The Power of Autonomy: Effect of Undesired Choice on User Behavior and Attitude,” 33th International Conference on Information Systems (ICIS 2012), Orlando, USA.
[1] Let’s Shop Online Together! Examining the Factors that Affect Consumers’ Performance in Collaborative Shopping and its Underlying Mechanisms (National Natural Science Foundation of China, PI).
[2] Research on the Effectiveness of Online Video Advertising based on Eye-tracking Analysis: Effects of User Control on User Perception and Behavior (National Natural Science Foundation of China, PI).
