发布时间：2021-04-20
Peng Wang is an Associate Professor of Marketing at Tianjin University, College of Management & Economics. He holds a Ph.D. in Management (Marketing) from the University of Arizona. His research combines game theory and econometric analysis, aiming to understand how innovative business practices and phenomena reshape competitive landscapes in fields such as crowdfunding, entertainment markets, and nonprofit organizations. At various institutes, Peng has taught a wide range of undergraduate and MBA courses such as Marketing Principles, Marketing Research, Advertising, and Big Data Marketing.
| Time | Institution | Degree/Position |
| Sep. 2007~Jul. 2011 | School of Business, Nankai University | B.A |
| Sep. 2011~Jul. 2013 | School of Business, Nankai University | M.S |
| Aug. 2013~May. 2019 | Eller Collge of Management, University of Arizona | Ph.D |
| Sep. 2019~May 2025 | College of Mangement & Economics, Tianjin University | Assistant Professor |
| Jun. 2025~ present | College of Mangement & Economics, Tianjin University | Associate Professor |
[1] Peng Wang, Bikram Ghosh, & Yong Liu (2025), “Winning Seats: Contingency Selling to Boost Revenue in Markets with Limited Capacity and Diverse Consumer Preferences,” International Journal of Research in Marketing, 42(2): 433-449.
[2] Peng Wang, Jing Shao, Liping Liang, & Yu Tang (2025), “Multi-Channel Retailing and Consumers’ Environmental Consciousness,” Annals of Operations Research, 345: 467–515.
[3]Peng Wang, Bikram Ghosh, & Yong Liu (2024), “Marketing Strategies in Reward-based Crowdfunding: The Role of Demand Uncertainties,” International Journal of Research in Marketing, 41(4): 724-744.
[4]Xi Zhang, Zhe Wang, Keran Duan, Lei Wang, & Peng Wang (2024), “What is the Spillover Effect of Punishments on App Store? A Mechanism Research from Apple App Store,” IEEE Transactions on Engineering Management, 71: 8103-8115.
Fellow, Chinese Scholars Marketing Association
