助理教授（讲师）

【个人简介】

白轩铭，博士毕业于南开大学商学院管理科学与工程系。目前就职于天津大学管理与经济学部，讲师岗位。研究方向包括运营管理与市场营销交叉，平台运营管理等，特别关注平台经济下的新型商业模式。

【教育与工作经历】

【期刊论文】

[1] Yongjian Li, Yusheng Wang, Xin Luo*, Xuanming Bai. (2025). Transferring, Eliminating, or Both? The Strategic Impact of Resale Platforms and Consumer Learning on Coping with Consumer Uncertainty. Information Systems Research, available online, https://doi.org/10.1287/isre.2023.0659. (UTD-24期刊).

[2] Ziye Tong, Xuanming Bai*. (2025). Commission and Promotion: How Does the E‐Commerce Marketplace Develop a Resale Platform? Managerial and Decision Economics, available online, https:// 10.1002/mde.70037. (ABS 2).

[3] Xuanming Bai, Tsan-Ming Choi, Yongjian Li*, Xiaochen Sun. (2023). Implementing Trade-in in the Presence of Resale Platforms: Mode Selection and Pricing. Production and Operations Management, 32: 3193-3208. (UTD-24期刊).

[4] Yongjian Li, Mingcen Chu, Xuanming Bai. (2023) To fight or not? product introduction and channel selection in the presence of a platform’s private label, Transportation Research Part E, 2023, 181: 103373 (ABS 3).

[5] Yuwen Zeng, Xuanming Bai*, Yusheng Wang. (2023). How should resale platforms operate the customer-to-business-to-customer mode?, Electronic Commerce Research and Applications, 58:101251. (ABS 2)

[6] Yongjian Li*, Xuanming Bai, Kelei Xue. (2020). Business modes in the sharing economy: How does the OEM cooperate with third-party sharing platforms? International Journal of Production Economics, 221. (ABS 3)

[7] 李勇建, 李佳佳, 孙晓晨, 白轩铭. (2023) 基于系统动力学的“制造链+平台”双模式价值共创实现动因研究, 系统工程理论与实践, (12): 3549-3569.

【承担科研项目】

[1] 国家自然科学基金，青年科学基金(C 类)，考虑二手品供需两端的转售平台运营策略研究，主持

[2] 国家自然科学基金，重点项目，基于ESG的供应链成员竞合策略与机制研究，参与

[3] 国家自然科学基金，国际(地区)合作与交流项目，数字平台下“制造生态网络”数智化与数治化转型的机制设计研究，参与