W

【个人简介】

王鹏，天津大学管理与经济学部市场营销系副教授。于2011年在南开大学商学院获得学士学位，2013年在南开大学商学院获得硕士学位，2019年于美国亚利桑那大学埃勒管理学院获得博士学位。主要研究领域为产品与定价创新、营销模型、众筹经济、体育营销等。研究成果发表在《International Journal of Research in Marketing》等国际期刊。授课兴趣包括大数据营销、定价管理、体育营销等。

【教育与工作经历】

【期刊论文】

[1] Peng Wang, Bikram Ghosh, & Yong Liu (2025), “Winning Seats: Contingency Selling to Boost Revenue in Markets with Limited Capacity and Diverse Consumer Preferences,” International Journal of Research in Marketing, 42(2): 433-449.

[2] Peng Wang, Jing Shao, Liping Liang, & Yu Tang (2025), “Multi-Channel Retailing and Consumers’ Environmental Consciousness,” Annals of Operations Research, 345: 467–515.

[3] Peng Wang, Bikram Ghosh, & Yong Liu (2024), “Marketing Strategies in Reward-based Crowdfunding: The Role of Demand Uncertainties,” International Journal of Research in Marketing, 41(4): 724-744.

[4] Xi Zhang, Zhe Wang, Keran Duan, Lei Wang, & Peng Wang (2024), “What is the Spillover Effect of Punishments on App Store? A Mechanism Research from Apple App Store,” IEEE Transactions on Engineering Management, 71: 8103-8115.

【学术兼职与服务】

华人学者营销协会（Chinese Scholars Marketing Association）理事