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【个人简介】

冯海洋，天津大学管理与经济学部信息管理与管理科学系教授，国家自然科学基金优秀青年科学基金获得者。2014年毕业于天津大学管理与经济学部，获管理学博士学位，2016年至今任教于天津大学管理与经济学部。2014年至2015年于美国爱荷华州立大学从事博士后研究工作。主要研究领域为平台商务模式与策略、信息系统经济学、数据与算法治理。

冯海洋博士近年来在MIS Quarterly、Information Systems Research、《管理科学学报》、《中国管理科学》、Journal of the Association for Information Systems、Decision Support Systems、Annals of Tourism Research、 International Journal of Production Economics、Computers & Industrial Engineering、Computers & Operations Research等国内外期刊发表50余篇学术论文。获得中国信息经济学会青年创新奖、《中国管理科学》最具影响力论文等奖项。

【部分期刊论文】

[1] Wanying Chen, Haiyang Feng*, Nan Feng, Zhengrui Jiang, Yi Wu. Platform Governance through Consumer Screening: A Theoretical and Empirical Analysis. MIS Quarterly, 2026, Forthcoming.

[2] Haiyang Feng*, Nan Feng, Ling Zhang, Zhengrui Jiang, Minqiang Li. A Study of Ride-Hailing Platforms’ Business Models in the Presence of Surge Demand. Information Systems Research, 2025, 36(4): 2151-2169.

[3] Haiyang Feng, Zhengrui Jiang, Minqiang Li, and Nan Feng, First- or Second-Mover Advantage? The Case of IT-Enabled Platform Market, MIS Quarterly, 44(3), 1107-1142, 2020.

[4] Haiyang Feng, Zhengrui Jiang, Dengpan Liu, Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors, MIS Quarterly, 42(1), 333-353, 2018.

[5] 冯海洋, 李京晶, 冯楠, 李敏强. 双重数据价值驱动下的竞争企业数据购买与服务定价策略. 管理科学学报, 2026, 29(3): 33-46.

[6] 李敏强, 苑楠, 冯海洋. 软件平台跟进性技术投资策略研究. 中国管理科学, 2026, 34(4): 231-242.

[7] 李敏强, 冯海洋, 中国管理实践导向的管理科学与工程理论与方法, 中国管理科学, 30(5), 15-20, 2022.

[8] Danyu Liang, Haiyang Feng, Xinxue Shawn Qu, Nan Feng, Minqiang Li. Too Big to Cooperate with a Platform? Effects of Loyal Customer Base and Commission Rate on Seller’s Channel Choices. Journal of the Association for Information Systems, 2025, 26(6): 1767-1802.

[9] Nan Feng, Tianlu Zhou, Haiyang Feng*, Minqiang Li. Optimal Launch Timing of Bug Bounty Programs for Software Products under Different Licensing Models. Journal of the Association for Information Systems, 2024, 25(2): 239-266.

[10] Nan Yuan, Haiyang Feng*, Minqiang Li, Nan Feng. Penetration or skimming? Pricing strategies for software platforms considering asymmetric cross-side network effects. Journal of the Association for Information Systems, 2022, 23(4): 966-998.

[11] Jingjing Li, Haiyang Feng*, Nan Feng, Nan Yuan. Optimal Data Collection Levels for Two-Sided Software Platforms: Considering User Privacy Concerns. Information Systems Frontiers, 2026, 28(1): 249-271.

[12] Ruomeng Hu, Haiyang Feng*, Giri Kumar Tayi, Nan Feng. Reward Strategies for Content Platforms: Equity or Equality? Information & Management, 2026, 104337.

[13] Jiahe Wang, Nan Feng, Haiyang Feng*, Minqiang Li. Optimal advertising strategy for streaming platforms: Whether to purchase external consumer data. Decision Support Systems, 2025, 192: 114427.

[14] Haiyang Feng, Muzi Li, Wenfan Zhao, Nan Feng. Optimal Revenue Model for Q&A Platforms: Paid or Free Viewership? Information & Management, 2025: 104198.

[15] Nan Xu, Nan Feng, Haiyang Feng*, Minqiang Li, Turn on Instant Booking or Not? Decisions of Rival Hosts, Annals of Tourism Research (ABS 4), Forthcoming, 2022.

[16] Nan Feng, Jia Su, Haiyang Feng*, Minqiang Li, Designing Subscription Menu for Software Products: Whether to Release a Long-length Option, Information & Management, 16: 103665, 2022.

[17] Nan Feng, Jianjian Chen, Haiyang Feng*, Minqiang Li, Promotional pricing strategies for platform vendors: Competition between first- and third-party products, Decision Support Systems, 2021, 151: 113627.

[18] Haiyang Feng, Minqiang Li, Fuzan Chen, Optimal Versioning in Two-Dimensional Information Product Differentiation under Different Customer Distributions, Computers & Industrial Engineering, 66(4), 962-975, 2013.12.

[19] Haiyang Feng, Minqiang Li, Fuzan Chen, Chaotic Dynamics in the Software Market with Network Externalities, Soft Computing, 18(3), 509-519, 2014.3.

[20] Minqiang Li, Haiyang Feng, Fuzan Chen, Jisong Kou, Numerical Investigation on Mixed Bundling and Pricing of Information Products, International Journal of Production Economics, 144(2), 560-571, 2013.

【承担科研项目】

[1] 数智服务资源的配置与优化，国家自然科学基金重大项目，起止年月：2024.1-2028.12，参与人;

[2] 信息管理与电子商务，国家自然科学基金优青项目，起止年月：2021.1-2023.12，负责人;

[3] 数字化内容平台收益模式与版权策略研究，国家自然科学基金面上项目，起止年月：2020.1-2023.12，负责人;

[4] 存在供给侧竞争与协作的互联网平台企业产品或服务动态定价策略，国家自然科学基金青年基金项目，起止年月：2018.1-2020.12，负责人;

[5] “互联网+”经济形态下信息产品与服务管理研究，国家自然科学基金重点项目，起止年月：2017.1-2021.12，子课题负责人。

【学术兼职与服务】

[1] 中国信息经济学会常务理事，国际信息系统协会中国分会理事

[2] Associate Editor: Decision Sciences (2025至今)

[3] Associate Editor: Information Technology & Management (2020至今)

[4] Associate Editor: Electronic Commerce Research and Applications (2021至今)

[5] Editorial Board: Industrial Management & Data Systems (2022至今)

[6] CSWIM、WITS、PACIS、ICIS等会议组委会成员