Undergraduate program instruction for 2011-year business administration

Undergraduate program instruction for 2011-year business administration

Issuing time: 2013-05-15　 source:

Tianjin University

Instructive cultivation plan for undergraduate

(2011-year)

College: college of management　　　　 education system: four years

Program: business administration　　　　　 degree: bachelor of management

Cultivation goals:

Cultivates senior professional talents with full moral, intellectual development, who meet to social and national needs, have solid basic theoretical knowledge of business administration, master systematical theory and method of entrepreneurship, possess the professional skills of operation management, feasibility research, planning and starting enterprise, capital operation and others, and have broad foundation, high quality, innovation and practical ability to work in English.

After graduation, students can engage in marketing, production, human resource, finance and other enterprise management work, project evaluation, feasibility research, project management, enterprise planning, investment financing, entrepreneurial property management, related teaching and research work in business enterprises, investment companies, consultation intermediaries, and institutions of finance, security, economy and trade, new-tech industrial park and development park, other economic management departments, research institutes, designing institutes, universities, colleges and others.

President:　　　　　　　　　　　　 principal

Editor in charge:　　　　　　　　　　 proof in charge:

September in 2011

Cultivation plan instruction

Cultivation demand

Students of the program should acquire the knowledge and ability through systematical learning and training as follows:

1. master basic principles of management and economics, as well as basic theory and knowledge of modern business administration;

2. have the basic ability of quantitive analysis and computer application;

3. have basic ability of strong mother and foreign language and word expression, interpersonal communication and solution of business administration problems;

4. be familiar with guidance, policy and rule of business administration management in China;

5. understand the development trend and development prospect of the discipline;

6. master basic method of literature retrieval and information survey, as well as strong ability of scientific research and practical work.

Major disciplines

Business administration, economics

Core courses

Marketing, H&R management, entrepreneurship, consumer behavior, security investment theory and practice, monetary banking, brand management and enterprise image design, entrepreneurial marketing, remuneration and performance management

Related programs

Marketing, H&R management, financial management