Department Head, Associate Professor
电子邮箱：cheng.luo@tju.edu.cn
研究方向：Digital marketing; Human–AI interaction; Consumer behavior
Dr. Cheng LUO is an Associate Professor and Head of the Department of Marketing at the College of Management and Economics, Tianjin University, China. He received his bachelor's degree from Nanjing University in 2010 and Ph.D. in Information Systems from the National University of Singapore in 2016.
His research focuses on digital marketing, consumer behavior, and human–AI interaction, particularly AI-powered services and emerging digital technologies. His work has appeared in leading journals and conferences, including Management Science, Journal of the Association for Information Systems, and the International Conference on Information Systems (ICIS). He serves as Principal Investigator of two research projects funded by the National Natural Science Foundation of China (NSFC).
| Time | Institution | Degree/Position |
| 2006-2010 | Business School, Nanjing University | B.M |
| 2010-2016 | School of Computing, National University of Singapore | Ph.D |
| 2016-2021 | College of Management and Economics, Tianjin University | Assistant Professor |
| 2022-present | College of Management and Economics, Tianjin University | Associate Professor |
[1] Xue Yang*, Cheng Luo*, Mengyue Yan, “Break the Flow: The Impact of Interruptions on Users’ Decision Efficiency in Mobile Shopping,” Electronic Commerce Research, 2024
[2] Cheng Luo, Zhenhui (Jack) Jiang, Xiuping Li, Cheng Yi, Catherine Tucker, “Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising,” Management Science, 2023
[3] Yang (Alison) Liu#, Yi Shen#, Cheng Luo#*, Hock Chuan Chan#, “Reach Out and Touch: Eliciting the Sense of Touch Through Gesture-Based Interaction,” Journal of the Association for Information Systems, 2021, 22(6): 1686-1714
[4] Chundong Zheng, Ning Liu, Cheng Luo*, Lin Wang, “Effects of the Severity of Collective Threats on People's Donation Intention,” Psychology & Marketing, 2021, 38(9): 1426-1439
[5] Min Zhang, Yuzhuo Li, Rongjie Gu, Cheng Luo*, “What Type of Purchase do You Prefer to Share on Social Networking Sites: Experiential or Material?” Journal of Retailing and Consumer Services, 2021, 58, doi:10.1016/j.jretconser.2020.102342
[6] Min Zhang, Fang Qin, G. Alan Wang, Cheng Luo, “The Impact of Live Video Streaming on Online Purchase Intention,” The Service Industries Journal, 2020, 40(9-10), 656-681.
[1] Ya Zhou, Wenfei Zhang, Cheng Luo, “Examining the Role of User Knowledge Contribution Portfolios in Their Responses to Generative AI Shock,” 47th International Conference on Information Systems (ICIS2026), Lisbon, Portugal
[2] Ya Zhou, Meng Hu, Cheng Luo, “Decomposing User Resistance to Algorithms on Social Media,” 46th International Conference on Information Systems (ICIS 2025), Nashville, Tennessee, USA
[3] Cheng Luo, Yi Shen, Yang Liu, “Look and Feel: The Importance of Sensory Feedback in Virtual Product Experience,” 40th International Conference on Information Systems (ICIS 2019), Munich, Germany.
[4] Cheng Luo, Ya Zhou, “Too Unfair to Redeem? The Role of Fairness and Pleasure in Social Coupon Redemption,” 39th International Conference on Information Systems (ICIS 2018), San Francisco, USA.
[5] Cheng Luo, Zhenhui Jiang, Cheng Yi, “The Power of Autonomy: Effect of Undesired Choice on User Behavior and Attitude,” 33th International Conference on Information Systems (ICIS 2012), Orlando, USA.
[1] Let’s Shop Online Together! Examining the Factors that Affect Consumers’ Performance in Collaborative Shopping and its Underlying Mechanisms (National Natural Science Foundation of China, PI).
[2] Research on the Effectiveness of Online Video Advertising based on Eye-tracking Analysis: Effects of User Control on User Perception and Behavior (National Natural Science Foundation of China, PI).
