Department of Business Administration Lecturer
电子邮箱：baiyin@tju.edu.cn
研究方向：Marketing science;Service quality management and customer satisfaction;Statistics data mining.
| Time | University Specialty | Degree/Position |
| 2006-2009 | Tianjin University Management of science and engineering | PhD |
| 2007-2008 | University of Michigan Marketing | Joint PhD |
| Sep,2014-Now | College of Management and Economics, Tianjin University | Associate Professor |
[1]Bai, Y., & Chang, T.-S. (2016). Effects of class size and attendance policy on university classroom interaction in Taiwan. Innovations in Education and Teaching International, 53(3), 316-328
[2]Liu, Y., & Bai, Y. (2014). An exploration of firms’ awareness and behavior of developing circular economy: An empirical research in China. Resources, Conservation and Recycling, 87, 145–152.
[3]Bai, Y., & Liu, Y. (2013). An exploration of residents’ low-carbon awareness and behavior in Tianjin, China. Energy Policy, 61, 1261–1270.
[4]Chang, T.-S., Bai, Y., & Wang, T.-W. (2013). Students’ classroom experience in foreign-faculty and local-faculty classes in public and private universities in Taiwan. Higher Education, 68(2), 207–226.
[5]Bai, Y, Yuan, J, & Pan, J, Why SMEs in emerging economies are reluctant to provide employee training: evidence from China. International Small Business Journal (accepted)
[6]Wang, D., Bai,Y. and Ma,X.(2013) .A CPLS-based Customer Satisfaction Model. Proceedings of 2013 IEEE International Conference on Service Systems and Service Management(ICSSSM2013).
[7]Yu,Q., Bai,Y. and Shan X. A research on customer satisfaction with household appliances industry service. Proceedings of 2011 IEEE 18th International Conference on Industrial Engineering and Engineering Management(IE&EM2011).(EI: 20114514486779)
[8]Liu, J., Bai,Y., Li, B. A new approach to forecast crude oil price based on fuzzy neural network. Proceedings of 2007 International Conference on Fuzzy Systems and Knowledge Discovery, 2007. (EI：082211281962)
[9]Liu, J., Bai,Y., Yu,Y. Risk analysis for oil and gas exploration project. Proceedings of 2006 International Conference on Computational Intelligence for Modelling, Control and Automation, jointly with 2006 International Conference on Intelligent Agents Web Technologies, 2007. (EI：080711092166)
[10]Liu, J., Bai,Y., Kang,J., An,N. A new approach to hierarchical clustering using partial least squares. Proceedings of the 2006 International Conference on Machine Learning and Cybernetics,2006. (EI：071210502257)
[11]Liu, J., Wang M., Bai,Y. Using DEA and Grey Markovian model to measure the goal cost of petroleum enterprise. Lecture Notes in Computer Science, 2007, Vol.4489. (EI：080411044734)
[12]Liu, J., Kang,J., Bai,Y., Xin Zhang. The study of customer complaints management based on system dynamics: Modeling and simulation. Proceedings of the 2006 International Conference on Machine Learning and Cybernetics,2006. (EI：071210502422)
[13]An,N., Liu, J., Bai,Y. Fuzzy influence diagrams: An approach to customer satisfaction measurement. Proceedings of 2007 International Conference on Fuzzy Systems and Knowledge Discovery, 2007. (EI：082211282145)
[14]An,N., Liu, J., Wang, L., Bai,Y. Employee satisfaction as an important tool in human resources management. Proceedings of 2008 International Conference on Wireless Communications, Networking and Mobile Computing,2008. (EI：090111834539)
[1] 2013 Tianjin University Outstanding Teaching Award
[2] 2011 Tianjin University Graduate OpenCourseWare Construction Award.
[3] 2010 Second prize of Tianjin University Graduate Digitized Teaching Platform Construction.
[1] 2013 Tianjin University Outstanding Teaching Award
[2] 2011 Tianjin University Graduate OpenCourseWare Construction Award.
[3] 2010 Second prize of Tianjin University Graduate Digitized Teaching Platform Construction.
[1]National Natural Science Foundation of China (grant number 71102139), Unprofitable customer management: evaluation, inspiration and divestment, 2012-2015, Principal Investigator.
[2]Foundation of Doctoral Program Research of the Ministry of Education of China (grant number 20110032120032), Theories and methods research of unprofitable customer management.2012-2015, Principal Investigator.
[3]Tianjin Science and Technology Development Strategy Research Program (grant number 11ZLZLZF03600), Evaluation and optimization of Science and Technology innovation entrepreneurial environment of Tianjin, 2011-2012, Principal Investigator.
[4]Tianjin Science and Technology Development Strategy Research Program(grant number 10ZLZLZF00700)，Analysis of return of government’s science and technology investment,2010-2011, Principal Investigator.
[5]Tianjin’s the 12th Five-Year Plan of Education Science(grant number HEYP5008), Higher education quality evaluation and improvement: from the lens of students, 2010-2011, Principal Investigator.
[1]Petrol China, Oversea oil and gas projects’ evaluation model development, 2010-2011
[2]Petrol China, China’s gasoline and diesel market analysis, 2009-2010
Reviewer of Energy Policy and Journal of Systems Engineering
