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Grab Users’ Attention Through Choice-based Advertising: An Eye-tracking Study

Date：2015-06-17 From：

TIME：Friday10:00am

June 19, 2015

PLACE：25A-816(8rd floor)

SPEAKER：Prof. Zhenhui (Jack) Jiang (National University of Singapore)

TITLE：Grab Users’ Attention Through Choice-based Advertising: An Eye-tracking Study

Zhenhui (Jack) Jiang is an Associate Professor in the Department of Information Systems of National University of Singapore and Assistant Dean (Graduate Studies) in School of Computing. He also serves as Director of Centre for Collaborative Media and Technologies. His research interests include the design and evaluation of social media, electronic commerce, human computer interaction, and information privacy. Dr. Jiang’s work has been published in top Information Systems journals, such as MIS Quarterly, Information Systems Research, and Journal of MIS, and top Human Computer Interaction conferences, such as CHI. He has served on the editorial board of MIS Quarterly (AE), IEEE Transactions of Engineering Management, Journal of AIS, among others. Besides his work in National University of Singapore, he is a senior investigator in NUS (Suzhou) Research Institute. Prof. Jiang has extensive teaching experience, including EMBA teaching and Executive Education at NUS Business School and International MBA teaching at Tsinghua University. He has also taught at Hong Kong University of Science and Technology, and was a visiting scholar in the Marketing Group of MIT Sloan School of Management.

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