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讲座预告 | MBA大讲堂—张晓飞:IT设备获取方式对用户使用决策的影响研究

发布时间:2020-09-16    来源:

The Influence of Buying vs. Receiving an IT-based Device on User Commitment

IT设备获取方式对用户使用决策的影响研究


讲座时间:2020年9月17日(周四)下午15:00


讲座地点:天津大学第25教学楼A区3层A教室


讲座内容:IT-based mobile devices (i.e., smart devices), especially those with health monitoring features, are popular gifts. However, little is known about a recipient’s commitment to using the smart device when it is obtained as a gift. Gaining a better understanding of this popular adoption context will not only improve our understanding of IT use, but also have practical implications for the smart device industry. To explore the influence of gift-giving on user perceptions and usage, five studies are reported. These studies build on the IT use literature, the gift-giving literature, and social exchange theory to investigate whether and how gift-giving leads to device commitment. Specifically, we found three contextual factor – receiving the smart device as a gift (versus buying for yourself), providing emotional support when giving the gift, and giving the gift on an unexpected gift occasion – can increase recipients’ symbolic of the smart device. Additionally, recipients’ cognitive value of the smart device negatively moderates the positive effect of symbolic value on device commitment. These results provide novel insight into the relationship between IT use and gift-giving and also provide implications for future research and the smart device industry.




主讲人介绍:张晓飞,南开大学商学院助理教授。2018年博士毕业于香港理工大学与哈尔滨工业大学信息系统方向,亚利桑那大学访问学者。主要研究方向为管理信息系统互联网医疗、医疗信息行为。

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