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喜报|经管学部首批两篇教学案例成功入选加拿大毅伟商学院案例库

发布时间:2018-01-09    来源:

  热烈祝贺天津大学管理与经济学部教师王秀芹、李晓梅撰写的两篇案例成功入选加拿大毅伟商学院案例库。实现学部案例入选世界一流商学院案例库的首次突破。

  天津大学管理与经济学部自2013年末大力推动案例开发、教学以及案例研究工作以来,不仅成立了案例中心,还制定了学部案例成果认可及奖励办法,形成了案例工作的详细计划与工作安排。同时,学部广泛开展与新加坡南洋理工大学、加拿大毅伟商学院等世界一流商学院的合作与交流,学习并借鉴他们在案例开发、撰写与教学方面积累的大量成功经验,以全面提升学部案例成果质量。

  四年来,学部案例工作得到各级领导和全体教师的高度重视及广泛参与,已取得很多可喜成果。在2017年发布的“中国管理案例共享中心十周年发展”报告中,天津大学管理与经济学部案例入库数量已由2013年的不足10篇,跃升至166篇,在全国院校入库案例数量排名中,名列第三。全国百篇优秀案例获奖数由2篇,跃升至14篇,在全国院校百优案例排名中,进入前15。案例中心更是连续3年获得教育部全国MBA教学指导委员会颁发的案例“最佳组织奖”。

  此次王秀芹、李晓梅两位老师撰写的案例成功入选加拿大毅伟商学院案例库,不仅体现了学部领导及全体教师对案例工作从量变到质变的要求,同时也反映了开展对外合作与交流模式下案例工作的进展与提升。期待更多高水平案例教学与案例科研成果的不断涌现。

  案例名称:The Pipeline Company: Financing for MNGPP

  撰写人:王秀芹、简明(新加坡南洋理工大学)

  案例简介:案例描述了中国企业投资的海外天然气管道项目在工期紧迫、项目资本金比率极低、项目各方利益错综复杂情况下的项目融资问题。本案例主要适应于项目融资课程。

  (In 2008, the Multinational Natural Gas Pipeline Project was sponsored by China National Group Corporation to undertake a major international infrastructure project in Asia. The Pipeline Company, a wholly owned subsidiary of China National Group Corporation, established joint ventures with the host countries and took the lead in financing the project, which was required to be completed by the end of 2009. Initial investments and procurements were made, and payment would soon be due. However, there was alarge gap between the estimated total investment and the funds available. Numerous banks expressed interest in the pipeline project, but most required the sponsor to provide a guarantee for the project’s loan. Some banks also asked for an increase in the capital ratio from less than 1 per cent to 20 percent. The treasurer responsible for the financing of the project was now tasked with the issue of arranging the most effective way to finance the project.)

  案例名称:Mental and Natural: Building a Cloud-Based ollaboration Platform in China

  撰写人:李晓梅、Lawrence A. Plummer(加拿大毅伟商学院)

  案例简介:案例讲述了中国灵智公司,专注于数字多媒体设计,为更好的利用中国最优秀的多媒体人才和专业知识且不增加公司的人力成本,构建基于云的多媒体众包和协作平台,使公司能够快速、轻松地为中国各地所需的自由职业人才提供资源,将急需的工作快速轻松地向中国各地的自由人才众包,提供必要的培训,协调复杂项目的工作,并提供有效且具有保障的的付款活动。然而,即使在平台完全运行之前,新的增长机会也为公司提供了三个可能的选择。 企业家及其团队只有三个星期,决定哪个选择最适合公司现有的业务模式,充分利用其资源,是确保公司未来的最佳选择。本案例主要适用于本科生、研究生及短期培训中有关创业管理、创新管理及战略管理三门课程。

  (In late 2016, the founder of lingzhi company, a digital multimedia company, wanted to have ready access to China’s best multimedia talent and expertise, but without burdening the company with an excessive number of employees. The entrepreneur and his team were developing a cloud-based multimedia crowdsourcing and collaboration platform, which would allow the company to quickly and easily crowdsource the needed freelance talent from around China. Yet, even before the platform was fully up and running, a new growth opportunity presented three possible options for the company to pursue. The entrepreneur and his team had just three weeks to decide on which option best fit the company’s existing business model, made best use of its resources, and was the best choice to secure the company’s future.)

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